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IELTS Speaking Topic Vocabulary

IELTS SelfStudy

Content

Lesson 1: Holidays ………………………………………………………………………………………………………………………….
Lesson 2: Relationships ………………………………………………………………………………………………………………….
Lesson 3: Technology …………………………………………………………………………………………………………………….
Lesson 4: Sport ………………………………………………………………………………………………………………………………..
Lesson 5: Food …………………………………………………………………………………………………………………………………
Lesson 6: Education ………………………………………………………………………………………………………………………..
Lesson 7: Work …………………………………………………………………………………………………………………………………
Lesson 8: Health ………………………………………………………………………………………………………………………………
Lesson 9: Books and Films ……………………………………………………………………………………………………………..
Lesson 10: Accommodation …………………………………………………………………………………………………………..
Lesson 11: Clothes and Fashion …………………………………………………………………………………………………….
Lesson 12: Personality ……………………………………………………………………………………………………………………..
Lesson 13: Business ………………………………………………………………………………………………………………………….
Lesson 14: Physical Appearance …………………………………………………………………………………………………….
Lesson 15: Town and City ………………………………………………………………………………………………………………..
Lesson 16: Music ……………………………………………………………………………………………………………………………….
Lesson 17: Weather …………………………………………………………………………………………………………………………..
Lesson 18: Shopping …………………………………………………………………………………………………………………………
Lesson 19: Environment ……………………………………………………………………………………………………………………
Lesson 20: Advertising ………………………………………………………………………………………………………………………

Lesson 1: Holidays

IELTS Holiday vocabulary

You probably know the meaning of individual words like ‘flight’, ‘tour’ and ‘view’. However, the key to showcasing your advanced English is to show you are able to use these individual words in combination with other words to form set phrases and expressions.

Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: What kind of holiday do you like?

Miguel: I try to avoid tourist traps … I like to get away from it all and prefer going somewhere off the beaten track … last year I had the holiday of a lifetime … a two-week wildlife safari in Kenya.

Examiner: What do you like to do when you’re on holiday?

Anna: I enjoy visiting the local places of interest … I like to go sightseeing and always sign up for guided tours as it’s a chance to be shown around and take photographs … one of my hobbies.

Examiner: Do you have many tourists in your country?

Amy: Yes … we have a lot of holiday resorts along the coast that are popular with tourists … most people come on package holidays and stay in one of the many hotels and self-catering apartments.

Part 2-style task

Describe a beautiful place you once visited. You should say:

Sally: A few years ago I went on a long weekend to the Lake District in the UK … it’s a very popular holiday destination in the north of England … I went on my own and had a wonderful time … I stayed in a youth hostel and met some really nice people … but the most memorable thing about the holiday were the breathtaking views … and lovely picturesque villages … it can get very busy with hordes of tourists so I decided to go out of season in the autumn … the weather was fantastic and the shops were full of local crafts … a really great holiday … it’s certainly not the kind of short break for someone looking for a busy nightlife but if you want to relax in the middle of stunning landscape I would certainly recommend a holiday to the Lake District.

Part 3-style questions

Examiner: What do you think has led to the growth in the tourism industry?

Miguel: It’s much easier and affordable to travel now … nowadays you can get cheap charter-flights or all-in packages … to somewhere near or to a far-off destination.

Examiner: How do people tend to choose a destination?

Anna: The Internet is a great source of information and high street travel agents are still very popular … that’s where I like to go to get holiday brochures for the place I’m interested in.

Examiner: People sometimes say flying is the most glamorous form of travel. Do you agree?

Amy: I’m not so sure really … flying can be quite boring … queuing up at the check-in desk … going through passport control … sitting for ages in the departure lounge … then the flight itself can be quite uncomfortable … no … I’m not sure I agree.

Definitions

Lesson 2: Relationships

Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you see your friends very often?

Louisa: Yes … we meet up most weekends … we all get on really well and have a lot in common so we’re always happy doing the same things and going to the same places.

Examiner: What do you like about your close friends?

Anna: I think we enjoy each other’s company … we see eye-to-eye on most things so we rarely fall out with each other.

Examiner: Have you known each other long?

Amy: Most of them yes … although my closest friend Carrie … we struck up a relationship at college and got on like a house on fire … but yes … my other friendships go back years to when we were at school.

Part 2-style task

Describe a person you are very close to. You should say:

and say what it is about them you like so much.

Reiko: I’d like to talk about my boyfriend … Jose … we got to know each other at University almost 4 years ago … we were in the same department … initially we were just good friends and used to go out in a group with our other friends … when Jose went back to Spain for the holidays we would keep in touch with each other … then one year he invited me to come to Spain with him …  and that’s when we fell for each other I think … so you couldn’t really say it was love at first sight as it had been over a year since we’d met … but we really hit it off and by the time we got back to university in September we were able to tell all our friends that we were in a relationship… what do I like about Jose … well he’s very kind … very funny … and very supportive … and we’re really well matched in our interests … he hasn’t popped the question yet though … we’ve talked about getting married and I think we’re both ready to settle down and have children …we’ll just have to wait and see …

Part 3-style questions

Examiner: Do you think marriage is still as important as ever?

Cristine: Yes … it certainly is in my country … I think the problem for some people is a lack of commitment … all relationships have their ups and downs …. but some people prefer to break up rather than working at the relationship.

Examiner: What do you think is the ideal time to get married?

Terry: Personally … I think you should wait until you’ve found yourself first … decided if you want a career … perhaps do some travelling … you should do this before tying the knot … although if you fall head over heels in love plans like these can easily be forgotten.

Examiner: Is it important to keep in contact with our friends when we’re in a relationship?

Maria: Absolutely … it’s so easy to drift apart from your friends when you fall in love … but I think both partners should try not to lose touch with their friends … that’s the best way to have a healthy relationship with your partner.

Definitions

Lesson 3: Technology

The subject of ‘Technology’ frequently comes up in the IELTS Speaking exam. You may be asked to talk about something you own, your favorite websites, how technology has impacted education, etc. You’ll need to show the examiner your ability to express yourself using as wide a range of vocabulary as possible.

Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you enjoy using technology?

Stephan: Well … I wouldn’t call myself a techie or a computer buff but I enjoy using computers … I’d like to find out more about how they work … when my computer crashes I never know what to do.

Examiner: Do you use the Internet for your studies?

Sophie: Yes … I’d be lost without it … I do lots of video conferencing to practice speaking and social media like Facebook is a good way to meet up with other students … and I download podcasts that teach English vocabulary and grammar.

Examiner: Do you have your own computer?

Tania: Yes … I have a Macbook Pro … I use it all the time … for word processing … browsing websites and catching up with TV programmes I’ve missed.

Part 2-style task

Describe an item of technology you have that is very important. You should say:

and say how different your daily life would be without it.

Mattie: I don’t have many gadgets … just a computer … a laptop and my mobile phone … but I’ll talk about my computer as it’s so useful … it’s funny really … 2 years ago I was still learning to use computers … how to use email … send attachments how to access websites … then I decided to do a digital editing course for video and photography … and so I bought the laptop when I started the course … my husband had a desktop PC but it was very slow so I decided to upgrade to a powerful one because we do a lot of video editing on the course … it’s a high-spec laptop … very fast … the latest operating system …it boots up really quickly and it’s fun to use so it makes working a pleasure … I’ve become a competent computer user now … if I didn’t have it I daresay I’d have to spend more time at college using their computers … but on the positive side I suppose I’d read a lot more if I didn’t have it … I probably waste a lot of time surfing the web … but hopefully I won’t have to be without it …

Part 3-style questions

Examiner: What do you think are the important things people need to learn when they start using computers?

Alejandro: Well … there are things like how to use the Internet … how to enter a web address … how to navigate websites … that kind of thing but it’s also important to know how to back up your files in case your computer crashes … and all about Internet security.

Examiner: What kind of technological developments have made the biggest impact on our lives?

Alejandro: In my lifetime it has to be the Internet of course but I also think wifi has made a huge difference to how we interact with the Internet … wireless networks at home and public wifi hotspots mean we can go online easily, access our mail … log into our work intranet and basically be connected wherever we are.

Examiner: Do computers make it much easier to study?

Jane: Definitely yes … researching information is much easier with the Internet .. you can bookmark webpages for future reference and writing essays is much easier … being able to cut and paste sections of text means you can experiment with organization… so yes … compared to years ago when you had a pile of books on your desk and a pen and paper … it’s now much easier.

Definitions

Lesson 4: Sport

We all have a relationship with sport: we might watch it, play it or try our best to avoid it. Because it’s such an important subject you may find yourself being asked questions about sport in the IELTS Speaking exam.

Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you do any sports?

Loiuse: Not really … no … I always say I’m going to take up exercise and try to get into shape but I never seem to get started … I sometimes wonder whether I should get a personal trainer … someone who will sort out a fitness programme for me and make me train hard ….

Examiner: How do you spend a typical weekend?

Stella: I’m a big football fan and weekends always centre around a football match … I support FC Utrecht and have a season ticket so I go to most of the home games and quite a few of the away games too … I’m really looking forward to the new football season starting soon …

Examiner: Have you got any hobbies or interests?

Theo: Yes … I’m really keen on sports … I do judo once a week and play tennis in the summer … I think it’s really important to keep fit … it makes you feel good and energized for work and your studies ….

Part 2-style task

Describe a place you like going to in your leisure time. You should say:

and say why you enjoy it there so much.

Maurice: I’d like to talk about my local sports center… it’s a place I spend a lot of time in … it’s a new building with all the latest sports facilities … I probably go there at least twice a week … sometimes more often … it’s a huge place … there’s an outdoor athletics track and some football pitches … I play football so I’m often out there … there are several indoor squash and tennis courts that I use occasionally … a big swimming pool … although I don’t use that very often … I’m not a very strong swimmer … there’s a gym … lots of things really … why do I enjoy going there … it’s just a really fun place to be … there’s a good social side to it all … you can enter competitions … meet up with other people who want to do the same sports … and because there are so many activities on offer it gets you interested in different things … for example I was listening to some people talking about training to run the marathon and I’ve decided I might even think about that I go jogging a couple of times a week so it would give me something to aim for…so yes … the sports center… that’s the place I really like to visit …

Part 3-style questions

Examiner: Should people be encouraged more to take up the sport?

Alejandro: I think young people should be given the chance to discover which sport they might like … watching sport is sometimes a good way to get people started … not on TV but actually getting out … take athletics for example … they could go to an athletics meeting … there are so many different sports on show one might interest them …

Examiner: Why do some people enjoy participating in sport more than others?

Florrie: That’s a good question … I suppose some people are more concerned about their health … they can’t stand the thought of people might be driven to excel … they want bests … being out of condition … other to set records or get personal

Examiner: Which sports do you think are best for people who aren’t used to physical activity?

Julie: Well … I think people like this should avoid strenuous exercise,  so things like circuit training are definitely out of the question … maybe just doing a brisk walk every day … or swimming is always a good way to get started …

Definitions

Lesson 5: Food

The topic of food often comes up in the IELTS Speaking exam. You might be asked questions about what you like to eat, your favourite restaurants or about a popular dish in your country.

Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you like to cook?

Mandy: Not really no … most of the time I eat ready meals and take-aways … that’s one of the reasons I love visiting my mum … you can always guarantee lovely home-cooked food …

Examiner: What time do you usually eat dinner?

Michelle: We have our main meal at around 7.00 … I’m usually starving hungry by then … in fact I often grab a bite to eat as soon as I get home from college … a sandwich perhaps … but not too much to spoil my appetite …

Examiner: Are there any types of food you don’t like?

Lionel: No not really … I’m not a fussy eater at all … actually I eat like a horse … I do a lot of sport and work up quite an appetite …

Part 2-style task

Describe a restaurant that you like to use. You should say

and say why you like eating there so much.

Howard:  OK … this is a nice topic to talk about … there’s a restaurant just around the corner from where I live … it’s an Italian restaurant so as you’d expect you can eat various pasta dishes and pizzas and I usually go there with my family for a slap-up meal if we have anything to celebrate … it’s quite a posh restaurant … the kind of place you would take someone if you wanted to wine and dine them … we usually order a 3-course meal … a light starter then a main dish … and I have quite a sweet tooth so I always look forward to the dessert … I usually order Tiramisu … it makes my mouth water just to think about it … I’m always totally full up by the end … why do I enjoy it there … well … it’s not cheap … my parents always foot the bill and we couldn’t afford to go there regularly so it’s always a nice treat  …

Part 3-style questions

Examiner: How can we encourage people to eat more healthily?

Anna: I think the best approach is to have everything in moderation … processed food won’t kill you if you only eat it occasionally … but people should also be encouraged to eat a balanced diet… try to cook fresh ingredients at home a few times a week …

Examiner: Do you think people enjoy their food as much as they should?

Florrie: I don’t know really … I suppose it’s true that people will often eat a quick snack because they’re bored not because they’re dying of hunger … and often they just bolt it down and don’t savour it … so yes … perhaps we could take more time over our food …

Examiner: Do you think cooking is a pleasure or a chore for people who have busy lives?

Julie: Well … whether you follow a recipe or make something up as you go along…I think cooking is a very creative process … and cooking for other people is a particular pleasure … there’s nothing more satisfying than seeing people you love tucking into something you’ve cooked yourself …

Definitions

Lesson 6: Education

You’re likely to be asked questions about your studies during Part 1, you might have to talk about a class, a teacher, or a school memory in Part 2 or give your opinions on education in Part 3. Therefore, being able to call on a wide range of vocabulary to talk about education is very important.

Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Are you studying English at a school?

Michel: Yes … I’m taking an intensive course at a local private language school … I attend classes three times a week …

Examiner: Would you say you are a good student?

Susan: I’m OK I think … I’m pretty good at meeting deadlines and I’m keeping up with my studies… plus I find it quite easy to learn things by heart which is useful when learning a language …

Examiner: When you were younger did you enjoy your time at school?

Theo: Yes … I liked school … it was an ordinary state school … nothing special a single-sex school … which I’m not sure I liked … but the teachers were great …I had lots of friends and I never played truant like some pupils there …

Part 2-style task

Describe a time during your education that you really enjoyed. You should say:

and say why you were so happy.

Caroline: I’d like to tell you about my time at university … I was a mature student … I didn’t go to university until I was 25 … and it was my first time away from my parents so it was very exciting … I was doing a Bachelors Degree and it was a bit of a challenge … some people take a year out but I’d been away from education for 8 years … plus I had to work my way through uni so I was very busy … and sitting exams at the end of each year was a new experience for me as well but I really enjoyed higher education learning about a subject I loved … history … and the social life was great as well … I don’t think I’ve ever had so many friends … I had my graduation ceremony last year in the local cathedral and I know my parents were really proud … so yes … that was a really happy time … I’m thinking of doing a Masters Degree soon … though that might be through distance learning as I have a full-time job now …

Part 3-style questions

Examiner: What qualities do you think a good teacher has?

Anna: They should be patient … they should be subject specialists and be able to explain the subject clearly … they should give feedback quickly … for example not hang on to essay for ages like some of my teachers …

Examiner: What are the advantages of studying on a distance learning course?

Florrie: It’s a more flexible way of studying especially if you have a job … tuition fees are usually cheaper … but you have to be very motivated … and I would imagine more people fall behind with their studies compared to face-to-face classes …

Examiner: Do all children get equal opportunities in education?

Julie: In my country, I think it is quite equal but in the UK I’ve heard that most people who go to the top universities have studied at public schools … you have to be very rich to study in a school like that … they’re usually boarding schools as well so the fees are enormous …

Definitions

Lesson 7: Work

If you’re employed, getting the necessary qualifications for a job, or still trying to decide what kind of career you’re interested in, you’ll need to be able to tell the examiner about this if you’re asked questions about work.

Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: What do you do?

Sasha: I do a job-share with a friend in a boutique … I enjoy it … I like working with customers … unfortunately it’s only temporary work but one of the perks of the job is I get a discount on the clothes …

Examiner: Do you have any career plans yet?

Carly: Yes … I’d like to be my own boss one day … I’m interested in programming and I’d like to create apps for myself or for other companies … I know being self-employed would be a challenge but the idea of doing a nine-to-five job doesn’t appeal to me at all …

Examiner: What do you see yourself doing in 10 years’ time?

Marie: I’d hope to be working … not a high-powered job … but I’m quite a creative person so something where I can work with my hands, would be nice … as long as I’m not stuck behind a desk doing something boring in a dead-end job I’ll be happy …

Part 2-style task

Describe your ideal job. You should say:

and say why you would enjoy this job in particular.

Max: I’ve always loved watching wildlife programmes on TV and often thought how much I’d enjoy working with animals … perhaps in a safari park … something like that … you’d probably need a degree to have any chance of being called for an interview and whether there are many full-time jobs I don’t know … I’m sure a lot of parks rely on voluntary work so it might not be easy … and it probably wouldn’t be well-paid either but money isn’t everything … I’d get so much job satisfaction … I can’t imagine it being the kind of job where you get stuck in a rut … and I think I’d be good at it as well … I’d love to work with animals I enjoy manual work and I’m a good team player … so even though the working conditions might not be the best I think that would be my ideal job …

Part 3-style questions

Examiner: If there are a limited number of jobs available who should be given priority, young people or older people with more experience?

Anna: Things are so different these days … a few years ago older employees would often take early retirement or go onto part-time contracts and there were always opportunities for younger people but now jobs are so scarce … I think younger people need to be given the chance whenever possible …

Examiner: What are some of the important things a candidate should find out before accepting a job?

Ali: Well … you’d need to know about your area of responsibility … and your salary of course and then there are things like holiday entitlement … maternity or paternity leave … if you’re thinking of having children … and what the situation is regarding sick leave … that kind of thing …

Examiner: What are the advantages of having your own business rather than working for someone else?

Julie: Well … unfortunately being an employee at the moment is very stressful … people have very heavy workloads … they’re always under pressure to meet deadlines … running your own business isn’t easy … but I do think it would be far more satisfying …

Definitions

Lesson 8: Health

During the IELTS Speaking exam you may be asked questions to do with health and fitness. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Have you got a relation you’re particularly fond of?

Sinita: Yes … my granddad … he’s 94 years old but generally he’s as fit as a fiddle … we’re very close and see each other a lot … whenever he goes down with a cold or is under the weather I make a point of visiting him …

Examiner: Do you do any sport?

Jon: Yes … I’m keen on skateboarding … but I haven’t done it for a while … I had a bad fall recently and pulled a muscle and had a few cuts and bruises … but I’m on the mend and hope to be doing it again soon …

Examiner: Is there anything you’re particularly afraid of?

Davide: The dentist … I hate going to the dentist … I only ever go if I have a toothache so it usually means I have to have a filling or even have a tooth out … I really don’t like it …

Part 2-style task

Describe a time when you were ill. You should say:

and say how it affected your life at the time.

Pierre: This is a tricky one really as I’m usually quite healthy … I’ve never been seriously ill … like everyone else I sometimes get a few aches and pains or catch a cold … I can remember a few months ago I had to have time off work with a heavy cold … I had the usual symptoms … a blocked nose … sore throat … it lasted quite a while … about 2 weeks I think though I didn’t have that much time off work … for a few days I remember feeling poorly but I was over the worst of itafter a few days and went back to work … I always find it’s better to be active when you feel ill as it keeps your mind off your symptoms … I think my family gets a little fed up with me when I’m ill though … I tend to feel sorry for myself and lie on the sofa all day as if I’m at death’s door … but as I said earlier … on this occasion, it was nothing serious and didn’t really cause me any problems …

Part 3-style questions

Examiner: What costs are involved when you are ill in your country?

Anya: Well … people have to pay prescription charges which can be quite expensive … but fortunately general healthcare is free … unless you want to go private of course and then you can pay a fortune for your treatment …

Examiner: In your experience are people too quick to take time off work when they’re ill?

Alicia: Yes .. I’ve got friends who have a day off work if they wake up with a runny nose … and in most cases, they seem to make a speedy recovery after they’ve phoned in sick …

Examiner: Do women pay more attention to their health than men?

Julie: I think so yes … women are more likely to see their GP for a check-up if they’re concerned about something … men tend to avoid facing up to any health problems they have … my dad always seems to have a very chesty cough but refuses to go to make an appointment to see the doctor …

Definitions

Lesson 9: Books and Films

It’s quite possible that the examiner will ask you questions about your reading habits or ask you to say something about a book you’ve read or a film you’ve seen. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you like to read books?

Marie: Yes … I love reading … I like nothing more than to be engrossed in a good book … I regularly take out books from the library and usually read them from cover to cover in no time … and I can’t go to sleep at night without some good bedtime reading …

Examiner: How often do you go to the cinema?

Jemma: Unfortunately we don’t have a cinema near us so we have to go to the nearest town to catch the latest movie … I usually avoid seeing popular box-office hits which I’m not always keen on seeing … I prefer low-budget films … sci-fi especially … and there’s a great cinema I go to that has frequent showings of films like these …

Examiner: Do you prefer reading books or watching films?

Louisa: I’m not really a big reader … I find books quite heavy-going … so I much prefer to see a film … perhaps it’s the special effects or the soundtrack … I don’t know … I just prefer a film …

Part 2-style task

Describe a book you have read or a film you have seen. You should say:

and say if you enjoyed it and why.

Pauline I like reading … especially English novels … it’s a great way to improve your vocabulary and there are so many fantastic authors to choose from … one book that came highly recommended by my teacher was The Mayor of Casterbridge … I was studying at a school in The UK at the time and she said it would give me a picture of what life was like years ago in the area I was living … well I have to say I absolutely loved it … it was a real page-turner … it’s a historical novel and the setting was a fictional town called Casterbridge … but actually it was based on a town near where I was studying called Dorchester … it had such a great plot … to cut a long story short it tells the story of the downfall of a man called Henchard the central character who lives during a period of great social change around the time of the industrial revolution … the reason I enjoyed it so much … apart from the great story … it gave me a picture of what life had been like in the place I was studying at the time … I really couldn’t put it down … a fantastic story …

Part 3-style questions

Examiner: Is reading pleasurable in digital format?

Alise: Personally I prefer reading a paperback or hardback … especially if I’m reading a classic which I don’t think feels right as an e-book … but I can see it can be good for others … my grandmother has an e-reader and she loves the way you can enlarge the text …

Examiner: Do you think bookshops will survive the digital revolution?

Thomas: I think so … at least I hope so … I love flicking through books in a bookshop … online shopping is useful … finding out on Amazon if a book you want has got a good review … maybe getting one that is difficult to find … but I still love the experience of being in a bookshop  …

Examiner: Statistics show that visits to the cinema are up despite the availability of DVDs and online downloads. Why do you think this might be?

Jamie: I think it’s the whole experience that the cinema offers … going out to see a film when it goes on general release … and seeing it on the big screen is more exciting than watching the film at home on TV … especially if it’s an action movie … and watching it with others makes it even more special …

Definitions

Lesson 10: Accommodation

The examiner may ask you to talk about the place you live or would like to live in the exam. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you live in a house or an apartment?

Callum: Actually I live on campus … in a single room in halls of residence … all first-year students are encouraged to do that as they’re close to the university … next year I plan to move into student digs in town …

Examiner: Tell me about where you live.

Julia: I live with my parents in the suburbs of Madrid … we only moved in recently … in fact, we had a housewarming party just a few weeks ago …

Examiner: What kind of accommodation do most people live in your city?

Maria: In the city itself the majority of people live in apartment blocks … that’s what surprised me about England … most people seem to live in terraced houses with lovely back gardens …

Part 2-style task

Describe a house or an apartment you would like to live in. You should say

and say why you would enjoy living in this place.

Paolo: I think most people when answering this question would say they’d like to live in a big detached house with spacious rooms … views of the countryside and so on … but actually my ideal home would be a lot different … I’ve always loved the idea of having a mobile home … a really expensive one with all the mod cons … so I could live wherever I wanted or at least have lots of holidays and be able to take all my home comforts with me whenever I travelled … I realise this would have to be a second home as I’d need a base … a permanent address … but the mobile home would be the accommodation I’d find it exciting to live in … I suppose once I settle down and have children I’ll want to get on the property ladder … I’ll be like everyone else … saving up to put down a deposit on a house or an apartment … I don’t think my family would want to live in a mobile home … but I like to think I’ll still keep that dream home in mind …

Part 3-style questions

Examiner: Is it better to own your own home or to rent?

Ana: I think both have their advantages … living in rented accommodation isn’t necessarily a bad thing … you don’t have a huge debt like you do when you take out a mortgage but I suppose the property market offers you an investment for the future … I’m sure that’s why most people prefer to own their own home …

Examiner: What options are available to young couples looking for accommodation in your country?

Toni: If they want to buy their own home it isn’t easy for first-time buyers … mortgages are hard to get so most people live with their parents or in rented accommodation … but that can also be very expensive … you often have to pay rent in advance … and if the accommodation isn’t fully furnished you have the expense of buying furniture …

Examiner: What are some of the pleasures involved in making a home for ourselves?

Suki: I suppose it starts with house-hunting … finding your ideal home … some people enjoy doing up an old property … giving a property that’s old and tired a new lease of life … others like making wherever they live to feel like home with some home comforts …

Definitions

Lesson 11: Clothes and Fashion

The examiner may ask you to talk about the clothes you like to wear or your attitude towards fashion. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you enjoy buying clothes?

Pedro: I used to … yes … like most young people I was a bit of a slave to fashion and I’d always have to buy that must-have shirt or pair of shoes … I’m not so bothered now though … I wouldn’t feel comfortable wearing something old fashioned but I’m not as bothered as I used to be about what I wear …

Examiner: What kind of clothes do you like to wear?

Marco: I prefer casual clothes actually … I hate getting dressed up for special occasions … personally I think it’s possible to look good in a pair of jeans … but that’s my opinion … I don’t think my wife would call me a fashion icon that’s for sure …

Examiner: Are there many clothes shops where you live?

Sylvia: Yes … there are lots in my town … apart from the big chain stores we’ve got a couple of really nice shops that sell vintage clothes … old clothes but in a classic style that never really go out of fashion … I love going there …

Part 2-style task

Describe someone you know who dresses well. You should say

and say why you like the way they dress.

Tomoko: I’d like to talk about one of my teachers … Miss Evans … she teaches us English in the school I go to … we always look forward to seeing what she’s going to wear when our lessons start … she’s always very well dressed and takes a lot of pride in her appearance … it’s not that she dresses in very smart clothes … she doesn’t come to school dressed to kill or anything like that … but what she wears really suits her … and she has a great sense of style as well … we often ask her where she gets some of her clothes and most of the time they’re just off the peg … and she says she’s not interested in designer labels or anything like that … she doesn’t seem too concerned about keeping up with the latest fashion … she just wears clothes that are timeless … yes … Miss Evans is the person I think looks great in the clothes she wears …

Part 3-style questions

Examiner: What factors do you think affect the clothes we choose to wear?

Maki: It depends … where we are or where we’re going is a big factor … if you are going out to a club or party you’re going to dress for the occasion … and then there are those who think it’s important to look like they’re on trend … they’ll want to wear the latest fashions … there are lots of factors really …

Examiner: What kind of things determine what is in fashion and what we should be wearing?

Martin: I suppose the big fashion houses and fashion shows must have an effect but the clothes you see on the catwalk don’t always reflect what normal people wear … so I suppose it will be things like what singers are wearing in videos or models are wearing in magazines … that kind of thing …

Examiner: Is it possible to look good without spending lots of money on clothes?

Corinna: I’m sure it is … yes … I suppose it’s about having an eye for what looks good … knowing how to mix and match different items of clothing that go well together … I think you can pick up great bargains in charity shops … sometimes for youngsters even hand-me-downs can look good …

Definitions

Lesson 12: Personality

During the IELTS Speaking exam you may be asked to talk about someone’s personality or character. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: How would you describe yourself?

Paula: Everyone tells me I take after my mum as I’m quite laid-back … I think I’m good company but you should ask my friends if they agree …

Examiner: In which ways are you similar to your friends?

Manuel: I seem to be attracted to introverts … not people who are painfully shy but most of my friends are a little reserved … and I think that’s what I’m like …

Examiner: Are you similar or different to your brother(s)/sister(s)?

Mira: I think my brother and I are very similar … I’d say we’re fun-loving and tend to be a bit extroverted … my brother is certainly the life and soul of the party … I’m not sure that applies to me …

Part 2-style task

Describe a teacher you once had who you enjoyed being taught by. You should say

and describe what it was about their character that you liked.

Carolina: I’d like to describe my English teacher from school … Miss Thomas … this was a few years ago now and she was my teacher at a time when I was getting a little bored with being at school … unlike some of the other teacher’s Miss Thomas never lost her temper … she was very calm and easy-going … she was also very broad-minded … we were able to ask her questions about lots of subjects that some other teachers would refuse to discuss which made us respect her even more … she had a great sense of humour too … she’d laugh at our jokes as well as making us laugh … and she would also bend over backwards to help us with our work … she always put us first and often stayed around at the end of class to talk with anyone who needed help … apparently she was highly respected within her field but you would never know as she was the type that hid her light under a bushel … she was very modest and self-effacing … so yes … Miss Thomas was a teacher I have fond memories of …

Part 3-style questions

Examiner: Which personal qualities do you think we most want to pass on to our children?

Martin: I certainly would want my children to be self-confident and self-assured … I really believe that people who feel good about themselves are in a good position to face what life has to offer them … and I’d hope they wouldn’t be self-centered… but remembered to think about others …

Examiner: Which characteristics do you think are the least appealing in a person?

Marianne: Well … people who are very narrow-minded are difficult to get on with it’s nice when someone is open to other people’s opinion and willing to think about their own views … and people who are two-faced can be a little irritating … relationships are built on trust and without honesty there’s not much left …

Examiner: Which personality types do you think are less likely to suffer from stress or anxiety?

Sol: Probably people who are thick-skinned … who don’t let people or problems affect them too much … and if you are fair-minded you’ ll be less likely to overreact to situations or be quick-tempered …

Definitions

Lesson 13: Business

During the IELTS Speaking exam you may be asked to talk about the subject of business. This might involve describing a business you know well or talking about your own ambitions. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you work or are you a student?

Hati: I run my own business actually … I have an online business selling cosmetics … I set up the business 5 years ago and I’m really enjoying working for myself …

Examiner: What is your ideal job?

Kaori: I don’t think I’d enjoy working for a big company … I think I’d like to go it alone and be self-employed … I’m not sure what area of business it would be but I think I’d enjoy the process of drawing up a business plan and seeing if I could be successful …

Examiner: Is your town a nice place to live?

Monique: It’s OK … the main problem we have is our local high street … it used to be a busy centre but lots of shops have gone bust … it must be very difficult to make a profit when you have huge supermarkets in the area and a lot haven’t been able to survive with such cut-throat competition…

Part 2-style task

Describe a business you know that you admire. You should say

and say why you like it so much.

Magda: Actually I discovered a business very recently that I like so much I’d like to do something similar in the future … it’s a small niche business that runs courses in how to cook … especially bread … the owner uses his kitchen for the courses and went into business with a local community shop and sells a lot of the bread and cakes they make in the shop … I first got to hear about the business last year … my wife paid for me to do one of the baking courses and I got to know the owner during the training … it’s a lifestyle business really … he doesn’t have plans to take on employees or expand into new areas … he’s happy earning a living doing the thing he loves … I really admire what he does and I’m sure a lot of people would love to do something similar … he has a web presence … in fact that’s how we got to find out about his company … and he uses social media to raise the company profile … but he’s the only person involved in running the business so he’s in complete control of where the business goes … that’s something that must make it really satisfying … as long as he’s managing to balance the books and the cash flow is healthy I’m sure he must be very pleased with what he has achieved …

Part 3-style questions

Examiner:  Why do some people decide to set up their own business?

Marion: I suppose it’s the idea of being in control of your own destiny … or of believing in a product or service idea you may have … plus it must be very exciting launching products … winning contracts … and seeing your sales figures improving must be wonderful …

Examiner: What are some of the dangers involved in starting a business?

Hiro: Well … obviously you need to have a good idea … some people say you need to do market research beforehand so you know what the market wants … if you don’t do this you could go under … and if it is a good idea the chances are someone else is doing the same thing so you could end up facing stiff competition …

Examiner: What are some of the things you have to do when running your own business that might not appeal to everyone?

Katy: Personally I don’t like being in debt so taking out a business loan wouldn’t suit me at all … and I know a lot of companies do cold calling to try and drum up business … that’s something I’d hate to do … and laying people off if the business gets into trouble … that would be horrible …

Definitions

Lesson 14: Physical Appearance

During the IELTS Speaking exam you may want to talk about what people look like. This might involve describing their physical appearance or the type of clothes they like to wear. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you look like any other people in your family?

Carlo: No … not at all … take my brother for example … he has short-cropped hair and has quite a pointed face … he’s also quite fair-skinned compared to me

Examiner: Tell me about your family.

Andrea: My father’s getting on a bit … he’s in his 60s … but he looks very young for his age … he still does lots of exercise and is quite well-built …

Examiner: What does your best friend look like?

Mandy: She’s the same age as me … she has shoulder-length hair … fair hair … she has slim figure and is medium height …

Part 2-style task

Describe a person whose appearance you like. You should say

and say what it is about their appearance you like.

Monique: OK … I’d like to talk about my aunt … her name’s Marta and she’s quite a character … she’s middle-aged but has a very youthful appearance … she’s a little overweight I suppose but not too much … she has a friendly round face framed by thick blonde hair … she has a lovely complexion and she’s always well-turned out … she actually always looks like she’s going out for the evening to somewhere special … there’s never a hair out of place … I’ve always thought she bears a striking resemblance to someone on TV … I can’t remember the name now … she wears glasses and always seems to have a different pair on every time I see her … I like the way she looks because she wears clothes that are right for her age and manages to look glamorous without it looking like she’s too done up … yes … I’ll be happy if I look like her when I’m her age …

Part 3-style questions

Examiner:  Is it important to dress well whenever we go out?

Mark: It depends where you’re going … I know some people get done up just to go to the shops … but I don’t see the point … you shouldn’t go out looking scruffy with disheveled hair but I really don’t see the point in getting dressed up to the nines unless you’re going somewhere special …

Examiner: Do people worry too much about their appearance as they get older?

Mira: I’m sure they do … yes … but it happens to all of us doesn’t it … we all go grey eventually and get hard of hearing … we start to lose our figure … that’s why plastic surgery is so popular … personally I think we just need to grow old gracefully and not worry too much about how we look …

Examiner: Is attractiveness a quality worthwhile aiming for?

Phoebe: I’d like to say no … it shouldn’t matter what we look like in terms of our physical appearance … but unfortunately it seems women especially are taken more seriously if they are good-looking with a slender figure with perfect makeup and so on …

Definitions

Lesson 15: Town and City

In the IELTS Speaking exam you may be called upon to showcase your vocabulary to describe towns and cities. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: What is it like where you live?

Christiane: I live in a residential area of a busy town in the south of Spain … we have all the facilities you need … good public transport … a good shopping centre … it’s nice …

Examiner: Do you like living in the city?

Andrea: Yes I do … I like going out with my friends and there are lots of lively bars and restaurants within walking distance of my apartment … I’m a bit of a culture vulture as well so it’s great to have access to art exhibitions and that kind of thing …

Examiner: Do you get many tourists visiting your area?

Mandy: Not really no … I live in the inner-city and the area is a little run down … it’s basically a lot of high-rise flats and many of the shops are boarded up … so nothing to interest tourists really …

Part 2-style task

Describe an interesting town or city in your country that visitors might enjoy. You should say

and say why visitors might enjoy going there.

Monique: Anyone who comes to my country really should spend some time in Barcelona … it’s a beautiful place … it’s not what you would call a sprawling city … it’s quite compact really and you could walk across the city in a couple of hours … but there’s no need to do that as we have a fantastic public transport system so it’s easy to get around … there are various districts all with their own character … you have the upmarket shops in the centre … you’ll find lots of chain stores you’ll recognise from your own country but also local brands as well … we have the narrow streets in the Gothic district with lots of fashionable boutiques and tourist attractions … there’s the Olympic area and the beaches along the coast … and dotted around the city are some lovely public spaces …parks and squares in the city centre and on the outskirts of Barcelona where people relax with their friends and family … and of course pavement cafes everywhere … all that and some great historical places of interest … so a great destination for tourists …

Part 3-style questions

Examiner:  What are the advantages of living in a city or big town?

Carrie: I think it’s having access to local facilities really … local shops as well as access to larger shopping malls in the city centre … and if you’re well-off you can afford to live in the suburbs away from the busy traffic …

Examiner: In your experience are city centres usually attractive places?

Mary: Some can be yes … especially those with a historical interest … but sometimes they’re full of ugly office blocks … multi-story car parks … and residents living in poor housing … it depends on the city doesn’t it?

Examiner: What are some of the challenges facing towns and cities?

Penny: I suppose traffic congestion is a major problem … and the growth in out-of-town supermarkets and retail parks means lots of town centre shops are closing down … plus a shortage of good quality housing … I think these are the major challenges …

Definitions

Lesson 16: Music

In the IELTS Speaking exam you may be asked questions about the music you listen to or instruments you play. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: What kind of music do you listen to?

Katherine: I’m a big fan of classical music … it doesn’t make me very popular with my children … their taste in music is completely different … they always want to listen to their favourite rock bands …

Examiner: Do you play any instruments?

Jamie: No I don’t … I’ve always wished I’d taken up a musical instrument … I’d love to be able to play the guitar … but I think I’m a bit tone-deaf so perhaps I’d find it hard …

Examiner: Have you got any hobbies or interests?

Marco: I’m really into live music … I go to a lot of music festivals … I think a live performance always sounds more exciting than a recorded version … as long as the performers can sing and play well of course

Part 2-style task

Describe a song you like to listen to. You should say

and say why you like it so much.

Millie: Well … I’m a little older than most students and when I was young Abba the Swedish pop group was very famous … I don’t think it was cool to like them even though they had a huge following but I think now people have realised what wonderful songs they wrote … one piece of music, in particular, called ‘Slipping through my fingers’ … it wasn’t a massive hit but I love it … it’s a song for parents and it’s all about how quickly our children grow up … it’s a slow number and like a lot of their songs it’s a very catchy tune … the two women in Abba had great voices and it’s the kind of music you can also sing along to easily even if you don’t have a great voice … I listen to Abba when I feel like a sing-song … and I especially like to listen when I’m doing the housework … it stops me thinking about the hard work …

Part 3-style questions

Examiner:  Is the Internet a good or bad thing for the music industry?

Thomas: On the one hand it’s good for marketing new musical talent or particular bands but it’s so easy to share and download tracks for free I think it is costing the industry a lot of money …

Examiner: Should music be treated as seriously as subjects like maths or sciences at school?

Carla: I think it should … I don’t think it should be taught in a boring way … I mean making children read music … but I do think they should be encouraged to play instruments and to play things by ear perhaps … to keep the lessons fun …

Examiner: Where do people usually enjoy listening to music?

Sally: In lots of ways or places … as background music when they are doing something else … at concerts when a band goes on tour … or in clubs or discos …

Definitions

Lesson 17: Weather

In the IELTS Speaking exam you may be asked questions about the topic of ‘the weather’, perhaps the weather in your country or when you’ve travelled to other countries. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: What’s the weather like in your country?

Katie: It’s quite changeable really … we have periods of time with clear blue skies then all of a sudden we’ll have torrential rain.

Examiner: Which months have the best weather in your country?

Ernst: Well … I suppose it’s a matter of personal taste really … I like it around the end of October and November … I’m not fond of the heatwaves we often get during the summer … it’s not freezing cold during these months and we still get lots of sunny spells.

Examiner: Does it bother you much when it rains?

Junko: It depends … if I get caught in the rain and I get drenched I don’t like it but I’m a gardener so a drop of rain is good for my plants.

Part 2-style task

Describe a time when you experienced extreme weather conditions. You should say

and say how you felt about the experience.

I was studying English in a language school a few years ago … we were in Cornwall in the UK … we’d been enjoying lovely sunny days … not a cloud in the sky … when all of a sudden there was a change in the weather … we were in town walking around the shops when it started to pour down … I’d never seen such heavy rain before … within about 10 minutes the roads were full of water … I think they call it a flash flood … it was like being in the middle of a tropical storm … the water was almost up to my knees … the weather forecast hadn’t predicted it so everyone was taken by surprise … I’m not sure you could call it ‘extreme’ weather as a few hours later it started to clear up … the sun came out and slowly the water level went down … but a lot of people’s houses were flooded so it would have been extreme for them … I found it all quite exciting … in my country we generally have a very mild climate and don’t often get floods like this so it was quite an experience for me.

Part 3-style questions

Examiner:  Do you think the weather affects how people feel?

Tierre: Absolutely … yes … I don’t mind the occasional cold spell but I think the winter months can make you feel down. I hate having to leave the house in the winter … there’s often a thick fogevery morning and we sometimes get bitterly cold winds … the winter certainly makes me feel a little depressed … though having said that … it’s always nice to see the town covered in a blanket of snow.

Examiner: Do you think the weather is changing due to global warming?

Ceri: I don’t know if it’s due to global warming or not but the weather in my country is certainly changing … we’ve been getting quite mild winters lately …the temperatures are sometimes below freezing but only occasionally … and then during the summer it can get boiling hot with a lot of older people even suffering from heatstroke.

Examiner: In which ways are weather forecasts useful?

Sinita: Well … if you’re planning a trip or going on holiday it’s important to know whether you’ll need to dress up warm or take an umbrella … farmers need to know what the long-range forecast is so they can plan their work … I suppose people who organise outside events need to know as well in case things get rained off.

Definitions

Lesson 18: Shopping

It’s possible the examiner may ask you questions about your shopping habits in the IELTS Speaking exam. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Do you often go shopping for personal items?

Maxine: When I can afford it yes … my college is in the city centre and I do a lot of window shopping … but being a student I’m on a tight budget so I have to be careful with money …

Examiner: Are there many shops where you live?

Jenny: We’ve got a few local shops nearby and a few independent stores but none of the big high street names … I have to go into town for them …

Examiner: Do you enjoy shopping?

Marco: It depends … I hate it when the sales are on … crowds of people all trying to snap up a bargain … I find it all a bit stressful … I also get annoyed when shop assistants try to give me the hard sell when all I want to do is look around …

Part 2-style task

Describe a time when you bought something for someone. You should say

and say how you felt about buying it for them.

Coleen: I’d like to tell you about the time … about four years ago … my husband and I bought a computer for our daughter … she was about to go to university and we’d promised her we would treat her to one … at the time there had been a big advertising campaign for the latest Apple Macbook and our daughter was very keen to have one … she kept telling us they were valued for money … even though they seemed very expensive to us … anyway we tried to shop around to see if we could pick up a bargain … this was in the middle of the summer sales and wherever you went prices were being slashed on big brand names … but unfortunately not Apple products … we ended up having to pay the full price … I remember my daughter justifying the cost by pointing out how nice the Apple carrier bag was … but it was lovely to see her so excited and the customer service she’s received during the four years she’s had it has been excellent … so it was value for money after all …

Part 3-style questions

Examiner:  Do you think we will stop using paper money in the future?

Louisa: I think it’s almost certain … at the moment it’s still possible to pay in cash but I’m sure this will change … the problem is people are more likely to get into debt and run up a credit card bill when this happens.

Examiner: How do companies encourage the consumer to spend their money?

Peter: Well … a recent development in my country is something called ‘Black Friday’ where people are encouraged to shop until they drop and buy the latest must-have products … then there are things like loyalty cards to get the customer back in the store …

Examiner: What do you think shops need to do to create a positive shopping experience?

Tania: The main thing for me is not being pressurized to buy … I appreciate those shop assistants are probably on commission but if I’m looking for clothes for example I like to take my time … to try something on … and to ask for help if I need it …

Definitions

Lesson 19: Environment

You may be asked questions about the environment or environmental problems in your country. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Are there any environmental problems in your country?

Kelly: Yes … we have a serious issue with pollution levels in some of our big cities … exhaust fumes from cars and lorries are definitely one reason for the problem but we also have a lot of heavy industry in some areas and this also results in poor air quality …

Examiner: Do you take an interest in nature?

Jenny: Well … I’m a city person through and through and don’t get back to nature very often I’m afraid … but like everyone else I’m fascinated by the natural world and I like watching documentaries showing wild animals in their natural habitat …

Examiner: Do you or your family take steps to help the environment?

Mira: My parents have always tried to make us aware of our impact on the environment… they’re really into energy conservation … and always try to buy environmentally friendly products if they have the chance …

Part 2-style task

Describe an environmental problem that has been in the news.  You should say

and say how you felt about this problem.

Martin: Well … this is an interesting question … there are so many issues I could think of … natural disasters like earthquakes and floods seem to be in the news almost every year … but there was one story recently about some animals that were under threat … it wasn’t focused on one place in particular … it was looking at various animals that could actually become extinct in different African countries … if we don’t take steps to protect them … these were really iconic animals like gorillas … leopards … rhinos … and apparently they’re now listed as endangered species … what made it really depressing was they were in danger thanks to us … in some cases, it was due to a loss of habitat either because people need more agricultural production … or even worse I think because of hunting and poaching … I hate to think of future generations being robbed of the chance to see creatures like these in their natural environment … it’s lucky we have lots of organizations that focus on wildlife conservation … hopefully, with their help, we can put pressure on those in power to do something to stop creatures like these dying out …

Part 3-style questions

Examiner: What do you think is the main danger the world faces in terms of the environment?

Spencer: Well … climate change is a real issue … in my country, we have flash floods and heatwaves on a yearly basis … so yes … I think global warming is the biggest issue.

Examiner: What examples are there of how we damage the natural world?

Stella: There are so many examples … there are factories that empty toxic waste into rivers and oceans … oil spills that damage the coastline … the way we destroy vast areas of land and rain forests in search of fossil fuels or to increase agricultural production …

Examiner: In which ways do we respond well to environmental problems?

Mathius: Well … on the one hand there are various worldwide agencies that are always the first on the scene with humanitarian aid after natural and man-made disasters … and on the other hand, we have environmental pressure groups that are constantly raising awareness of issues and trying to stop disasters happening …

Definitions

Lesson 20: Advertising

You may be asked questions about advertising in your country. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand.

Part 1-style questions

Examiner: Are there any TV channels in your country that don’t have adverts?

Loraine: No … they’re all commercial channels and show adverts all day long … too many really … and there’s also a lot of product placement going on … especially in soap operas where they place an item just behind the actors.

Examiner: Do you enjoy watching adverts on TV?

Karin: No … not really … I hate commercial breaks during a film … it really spoils the flow … and during prime time viewing they seem to squeeze even more ads in than usual … celebrity endorsements also get on my nerves … everyone knows they’re only doing it because they’re getting paid.

Examiner: What are the best ways for ordinary people to advertise something they want to sell in your country?

Marianne: The simplest way is to place an advert in something like the classified ads section of a local paper … or there’s the Internet of course … there are lots of sites like eBay where you can buy and sell things online.

Part 2-style task

Describe an advert you once saw that was very effective.  You should say

and say why you thought it was so effective.

Max: OK … well this was about 4 years ago … I was looking for some software to create videos … one day I got an email from a mailing list I’d signed up to … there was a link in it to a press release … a company had written something about a new product that was similar to what I was looking for … at the end of the press release there was a link to the sales page … I hadn’t heard of the company but I was interested and clicked the link to the ad …. what caught my attention immediately were the number of testimonials from people who had bought the software … I think testimonials are like the online equivalent of word of mouth advertising and are really persuasive … anyway … when I got to the bottom of the page there was a great big call to action button inviting me to buy … I was totally persuaded and ended up making a purchase … what made it so effective I think was the power of those testimonials … they’d been written by people very much like me … they’d had a need and the software had obviously turned out to be just what they were looking for … when you think that this was a newish company they wouldn’t have had any brand awareness at all … they probably wouldn’t have had much of a budget for advertising … obviously, you wouldn’t advertise a product like this through the mass media on TV … they probably didn’t even have an advertising agency to support them …and yet they’d managed to create a great deal of brand loyalty from previous customers … I think that was really effective.

Part 3-style questions

Examiner: What is it that makes an advert effective?

Spencer: Well … when a company launches a product they have to consider the Internet … especially how it can be used to spread the word on social media … so in this context, a video that goes viral is probably the most effective type of advert you could make.

Examiner: What are the advantages to companies of advertising on the Internet rather than TV?

Stelios: I’d imagine the main advantage is you can reach your target audience much more effectively … if you bring out a niche product for example or you have a tight advertising budget … you can advertise on particular sites that the people you want to reach visit … that’s not something you can do on TV.

Examiner: What things do advertising companies do that might give it a bad name?

Raol: For me, the most irritating is cold calling … we must get two or three of these every day at work … then there’s junk mail that gets posted through the letterbox and of course the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people.

Definitions

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